Citizen Printer

what strategy will work best for direct marketing/point of sale marketing?

I need to use direct marketing to build awareness for an Eye care centre. What incentive(s) will drive traffic to my stand?

Public Comments

1. Discounts on frames Free eye exam etc etc Create Flyers - drop em off at schools, colleges, nursing homes, day care facilities Buy some advertising on local restaurant menus Buy some advertising on a local sports team calendar
2. Free Eye Check-up as well as Welcome Drink ! and 10 to 15 % Discount on _______ Normal Frames 20 to 25 % Discount on _______ Designers Frames Direct Mailing Folder along with News Paper through News Paper Vendor.
3. I have been involved in direct marketing for quite awhile it depends on the product. If the product is centerd on a certain group of people such as eye care, dental, or hearing there is no incentive[s]. People in general will not seek medical treatment until after the fact. Not to say some people do the right thing and seek preventive care. My wife is involved with a company that i think has the best marketing strategy i have ever seen. You may want to take a look just to get some Ideas. You can go to wfrtravels@sbcglobal.net and she would be more than happy to forward the marketing plan to you. Good luck