Citizen Printer

Brand equity of non impact computer printers?

Hi i am doing my final year BBA.. My guide has given this as my project.. can any one say help me out about the topic because i am not clear about the topic Tanx in advance

Public Comments

1. It simply mean the market share of Inkjet, Laserjet and Thermal printers. Fuzzywheel /Daisywheel and dot matrix printer come in the category of Impact printers. as printing is done by making impact of ribben on paper.